In Hollywood, summer means blockbuster movie ... and with blockbusters like explosions, Car Crash, daredevil stunts and of course superheroes. Summer 2013 is no exception, with titles like the man of steel and The Lone Ranger, the movie audience is for lots of action-packed adventures in the coming months.
Of course, not everyone needs to go to the theater to get their fill of superhero Action. Some of us are fortunate to work in offices where every day there shoulder to shoulder with the superhero – super heroes of data analysis, that is.
These heroes transform large amounts of data from an insurmountable challenge business to actionable, acquired and processed for the revenues of units. As described on the website of heroes of Teradata and SAS Analytics:
"One by one, they emerge from the darkness, snatching the value from the clutches of ambiguity, exposing fraud in a sea of chaos and innovate in the face of statistical impossibility ..."
As you can tell, here at Teradata, we had some fun with the metaphor of the superhero altogether. But that's not to diminish, in any way, the true that Analytics professionals today are committed every day trailblazing work (and a lot of nights, work too).
For example, meet Megavox – otherwise known as Frank Caputo.
As a member of the marketing team at Medibank, Frank used solutions in the Teradata database and SAS to improve the speed of creating campaign from hours to minutes, optimize marketing investments, minimize dependence on external suppliers and more – that led to enormous improvements in the effectiveness of the campaign, together with significant reductions in costs and the substantial increase in revenue.
There is an analytic superhero at your company? Maybe you are one yourself? If so, please consider applying to our Analytics Heroes program. Is your chance to receive hero's fame and respect Analytics, get your own action figure and also be immortalized by a famous comic artist.
Talking about fame and respect, also we are now accepting nominations for awards 2013 Teradata Epic, which recognize our customers and partners for their leadership in implementing data solutions and data analysis.
If your team has created a solution based on a Teradata platform that delivered the bottom-line business value to your company, this is an opportunity to win the recognition they deserve. The application deadline is July 19, 2013, and award winners will be announced and celebrated at the awards ceremony of Teradata EPIC held during Teradata Partners Conference, User Group Expo & this October in Dallas.
How does the superpower google analytics? Apply to Analytics heroes Teradata program and/or an epic Prize for sharing your story ... and who knows, maybe you'll be on your way to saving the world, a campaign based on data at a time.
-Darryl
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