Msp have spent the last decade key pieces of their back-office operations to outsourcing technology partners. From the desk of service for services of NOC (network operations center), MSPs can choose a range of options for third-party service. But this is much more of a conversation of outsourcing.
Somewhere along the way, MSPs forgot to ask five questions critically important – each of which can significantly affect the bottom line. If you're considering your current technology partners or market research for new partner, be sure to collect these five questions:
1. How can I make my Business more profitable? Too often MSPs get bogged down in technical conversations with potential technological partners. Instead, moving the conversation in dollars and cents. Discuss financial models that drive profitable growth for your business – and determine exactly how potential back-office partner can help you raise your gross margin above traditional levels.
2. How are you innovating – now and in the long run?Make sure you understand the current capabilities of the software and technology partners in the longer term, support and services roadmap. Ask about two years of promising innovations:
Were they delivered on time efficiently, without interruption of MSPs?As did MSPs benefit?What is now the innovation road map?What guarantees are in place to ensure that new innovations continue?3. How do you blend MSP-centric Software, service and support in a total solution? Some MSPs chase software tools – lots of them. Then jump to a conversation of separate services. Next, explore support options for their customers. Before jumping through three separate circles take a step back and look at things holistically.
What you really need is a partner of end-to-end offering unified management, ubiquitous.
Ubiquitous: your partner back-office needs to give MSPs the ability to remotely monitor, manage, protect and backup any server, desktop or endpoint – using a web-based portal that is accessible from any smart device.Unified: your back-office partner cannot have more tools for multiple platforms. Requires a platform that supports PC, Mac, Windows, Linux and mobile devices. More remote monitoring and management of these systems, be sure to partner solution can back up and restore these systems to business continuity.Management: your partner back-office needs to push beyond the traditional RMM software. Ensure that it is integrated with world renowned NOC (network operations center) and customer support 24/7.4. What is your vision for the Marketing and sales support?
Suppose the back-office partner can meet your needs for software, service and support. Do not stop here. Request additional services – in areas such as marketing support, lead generation, sales and new business development.
Also, make sure your partner can fulfill their promises of marketing support.
They have hired the right talent to help MSPs with lead generation?What systems and processes have brought to these efforts?There is a long-term commitment to marketing and support sold MSP?5. How do I avoid complacency – together?
If you have exhausted every available service from your technology partner, so maybe the partner does not innovate quickly enough. You need to fight complacency-market as more and demanding more from your technology partner. Take advantage of every last advantage that the technological partner able to give. Ask at least once per quarter, as you can take the relationship to the next level.
If you don't get the answers you want –-and if you're not seeing the changes you and your customers need--then maybe it's time to shop around for a new technology partner.
Ask me more
If you have any further questions about five tips above, please do not hesitate to contact me. More than 3,300 MSPs exploit our innovation every day, and is holding us responsible for long-range innovations.
Steve Ricketts is VP marketing at Continuum. We provide a platform for SaaS-based managed services that use MSPs to efficiently backup, monitor, troubleshoot and maintain servers, desktops and other endpoint for SMB customers.