The battle of Retail: Bricks vs. clicks: that is a leader and ... who will win?

I live in an airplane. Not literally of course, actually my residence is in Amsterdam-the original one, not the one in New York. The reason for that flying is to meet with retailers around the world. (Why? Professionally, Teradata is a partner and service provider for global retailers, and consult with companies that are forging ahead in the battle in multi-channel retail course.) The point of this blog is to share some of these retail discussions specific to the brick against battle click and set the stage for the next Blog.

My idea is to address some battle strategies and tactics-deep-to air them and solicit feedback from reflective, as retail brands are making decisions and laying Foundation for the future (ir).

What do you mean by 'retail battlefield '? I am referring to the obvious rivalry continues pure-play e-tailers and store-based retailers long. It began at some point, as online businesses-the likes of Amazon, eBay and others-led product price and availability through the floor, making it easier to buy on-line, that traditional stores have new competition that was faceless and virtual. The resulting conflict was everywhere from chaotic to catastrophic, but it certainly has changed the face of retail. We have fodder for battle across the spectrum of specialist retailers, luxury retail, big box stores and even the food [for a specific example of brick vs battle clicks check out this story].

Adaptive resellers are not rolling and waiting for inevitable decay. Although many have experienced declining sales, Show higher returns, rooming and forward-looking organization are standing and modeling their brethren click slicker by adding more product detail, service shop & flavor and designed a new concept in retail channel seamlessly (regardless of the nomenclature – cross the channel, multi-channel, omni-channel, is on all everywhereat any time, in any case shopping experience). The late dealer however suffers from price wars, internal conflicts and uncertainty in the future.

My discussions with traditional brands are wide and varied. They include companies trying to make sense of the strategy necessary to serve the technology-the power of consumers. This discussion often strategy leads to internal dissension and inconsistency between marketing executive and technology professionals. In addition, revamping a ' traditional ' picture to be super-charged with entertainment (gamification) and convenience (mobile) to reach younger consumers has also encouraged lively discussion. The trending topic, for the store-brands, is the ability to drive traffic and provide a unique customer experience as the ' face ' of the brand.

After all my meeting with global brands, get a bird's eye view of the brick versus retail battle. Resonant themes of interest (like these and more) will be the focus for the upcoming discussions include:

Paper, paper and more paper ... as we move from the promotion of interactions?Personalization-what does this mean, where to start and how to executeWho is the customer, through all points of interaction and no matter what, whether we interact appropriately at all times, in every dimension?Millennial clients, how to engage and enthrall themIngratiate our brand in consumer livesCoordination daily rhythm of a Marketing team that is driving at a reckless pace and challenged him to keep peace – the convergence of interactive messaging CMO and CIOReal time – there is a silver bullet – frequency, timeliness, content

We will dive into these as the battle wages on in a real way as Darwin – a seemingly struggle at the end. Analysts and businessmen alike are betting on the outcome of the ' battle ' – but those of strategy the question is not about ' vegetables ', as ironically may suggest in this article . After all, Amazon not only sell more books.

Stay tuned ...